With 70 percent of the population younger than 29, Pakistan’s vibrant youth are eager to engage with a dynamic, open mind to resolve problems and harness its creativity to contribute in shaping of a more equitable and prosperous society.

Through PACTPak, Pakistan’s youth will have an opportunity to fully embrace the digital era for administering government policies and exert pressure on policymakers through their activism and advocacy to implement higher taxes on tobacco products. The network of youth Anti-Tobacco Clubs will help young people have access to opportunities that build their skills and knowledge and that empower them to effect change, decision-making processes on anti-tobacco initiatives.