What is P.A.C.T

Pledge Against the Consumption of Tobacco

Pledge Against the Consumption of Tobacco (PACT) is a campaign supported by civil society activists and health experts to push for tobacco control policies in Pakistan. Tobacco is one of the leading causes of preventable deaths in the world. In Pakistan it causes 175,000 deaths annually. Tobacco control policies receive strong opposition from lobby groups of Tobacco Industry, hence this platform also aims to expose any such tactics.


It is time for us to step up and raise awareness about harms of tobacco in order to ensure a healthier future for our children.

Use this hashtag to create awareness


Raise Awareness

Increase Considerations

Drive Actions


Implementation of health levy on tobacco products

Reduction of tobacco products from schools’ proximity

Increase in Graphical Health Warning

Reinforcement of TAPS bans